We’re excited to relaunch the Lifetime Records website — a refreshed platform built to connect listeners, artists, and collaborators worldwide. With a clean new design and improved functionality, the site makes it easier than ever to explore our catalog, discover new artists, and stay up to date with everything happening at the label.
More than just a visual update, this relaunch marks a defining evolution: Lifetime Records is now open to all genres, transforming from a deep electronic imprint into a genre-less home for creative expression. Whether electronic, acoustic, hip hop, jazz, or something entirely unclassifiable, the focus is simple — supporting music that moves people.
The vision
Founded by classically trained musician Yana Heinstein, Lifetime Records has always been rooted in artistic freedom and evolution. From her early work in Germany’s Bassline Generation to London’s underground electronic scene, and later composing for film and television, Yana built a career shaped by versatility and vision.
That vision — a platform where artists can thrive without compromise — led to the creation of Lifetime Records, now reimagined as a boundaryless label where every sound has a place.
What’s next
The new website reflects this direction, featuring an expanded discography across genres, a diverse artist roster, multimedia content, and ongoing news and stories from the label. More importantly, it opens the door to a growing global community of artists, collaborators, and listeners.
This relaunch isn’t just a new look — it’s the beginning of the next era of Lifetime Records: independent, inclusive, and driven by creativity without limits.