Relaunching the Lifetime Records Website
We are excited to announce the official relaunch of the Lifetime Records website — a refreshed platform designed to connect listeners, artists, and collaborators from around the world. With a sleek new look and improved functionality, the site offers a seamless way to explore our catalog, discover artists, and stay connected with everything happening at the label.
But this relaunch also marks something even bigger: Lifetime Records is now open to all music genres. What started as a deep electronic imprint has evolved into a genre-less home for creativity — a place where diversity of sound is celebrated, and boundaries no longer define who we are. Whether it’s electronic, acoustic, hip hop, jazz, or something completely unclassifiable, Lifetime Records is here to support and amplify music that moves people.
The Story of Yana Heinstein and Lifetime Records
Lifetime Records was founded by Yana Heinstein, a classically trained musician who has spent decades shaping her own creative journey. From her early work with her brothers in the German project Bassline Generation to her experiences in London’s underground electronic scene, Yana built a career defined by versatility, integrity, and curiosity.
Over the years, she released under multiple aliases, collaborated internationally, and even composed for TV and film. But one vision always remained clear: to create a platform where artists could thrive without compromise. That vision became Lifetime Records, launched as a hub for deep, forward-thinking electronic music and now reborn as a genre-less label where every sound has a place.
What You’ll Find on the New Website
-
Expanded Discography
Stream or purchase releases across all genres, including past catalog and brand-new sounds. -
Artist Roster
Learn about the diverse voices joining Lifetime Records, spanning styles and influences. -
News & Features
Release announcements, behind-the-scenes stories, interviews, and label updates. -
Multimedia
Access live show recordings, videos, and creative projects that bring the music to life. -
Community & Contact
An open channel for media, artists, and fans to connect, collaborate, and grow together.
Looking Ahead
The relaunch of our website is not just a design upgrade — it’s the start of a new chapter for Lifetime Records. We’re proud to move forward as a label without borders, embracing all genres and building a community where creativity speaks louder than categories.
With Yana Heinstein’s vision leading the way, Lifetime Records continues to stand for independence, integrity, and innovation in music.
Welcome to the next era of Lifetime Records — where music is timeless, and every sound has a home.
